Organisation CMP deployment context
The CMP market is very active. With most Data Protection Authorities (DPAs) across Europe issuing clarification regarding cookie regulation and starting enforcement, many organisations have been jolted into action. 4th generation services which feature advanced technologies, such as intelligent automation, is the future but are not widely deployed currently.
Generations of CMP.
1st 62% Force consent
2nd 8% Central Opt-out
3rd 29% Team deployment
4th < 1% Autonomous deployment
State* of the market.
11% Considering a CMP
28% Deploying a CMP
42% Running a CMP
29% Nothing / Hope
We are considering a CMP
Learn why most CMP projects are doomed to failure from the outset and how to ‘buy better’.
/ importance of solid foundationsWe are deploying a CMP
Uncover the biggest deployment headaches and how to deploy at a fraction of the cost in weeks rather than months.
/ discover deployment pitfallsWe have deployed a CMP
Discover why this is not a ‘one-time’ project and the importance of continuous monitoring to maintain compliance.
/ learn BAU mistakesThe Reality is 9/10 fail
Recent research and numerous studies are consistent in their damning conclusions, revealing widespread non-compliance with cookie regulation. The Data Protection Commission (DPC) in Ireland undertook a ‘cookie sweep’ of 40 popular websites operated by some of the most well-known organisations across sectors (97% non-compliance); Aarhus, MIT & UCL scraped various CMP deployments on the top 10,000 most popular websites in the UK (89% non-compliance) and the Privacy Risk Auditor was used to check hundreds of websites between the months April-June 2020 (92% non-compliance).
