rethinking
privacy

Want to find out what cookies are actually being set by a website, ahead of visitors' consent being gained?

In under 90 seconds, understand any website's level of compliance and subsequent risk

Whilst it’s not for me to endorse any particular tool or service, I applaud this overall development which is bringing some genuine innovation.
Neelie Kroes,
Vice-President of the European Commission.

Considering a service?

In rethinking privacy, a good starting point is knowing the 'art of the possible' from a Consent Management Platform.

To help with your understanding and also drive supplier accountability, try the vendor-agnostic template.

Organisations need to rethink privacy.

89% of websites are non-compliant.

Why?

  1. Because it's time to appreciate the value of trust and earn consent.
  2. Because the regulation has been clarified by the Data Protection Authorities (DPAs) and enforcement has begun.

How has this come about?

1.

Lack of regulatory clarity - taken advantage of by some to ride roughshod over the rules or simply ignored by others.

2.

Majority of historic services fail regulatory requirements. Is it now time for vender accountability?

3.

Marketing need vs. compliance risk - differing needs to the detriment of the visitor experience.

4.

Outdated CMP capability making organisation-wide deployment time-consuming, labour intensive and costly. It's time for organisations to explore 'the art of the possible'.

Consent management

Automated cookies auditing, catagorisation and consent managment service:

  • offers confidence to the compliance department,

  • is loved by digital teams,

  • is the marketeer's dream,

and... importantly, trusted by website visitors.