Rethinking privacy


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Where are you on your cookie compliance journey?

We are considering a CMP

Benefit from our many years of deploying and managing CMPs.

Let us save you time and money, and help get it right first time.

/ importance of solid foundations

We are deploying a CMP

CMP vendors promise a lot, but the reality is they don't deliver compliance.

Our automation reduces risks, improves education, and gives control to the DPO to plot a pathway to compliance.

/ discover deployment pitfalls

We have deployed a CMP

The only reason to deploy a CMP is to achieve regulatory compliance.

Content is ever changing, and without independent monitoring your compliance status is at the mercy of the last content update.

/ learn BAU mistakes

No plans for a CMP

Guess you are not using cookies (or do not want to admit that you are!)?

Not everyone can take the "we are bigger than the authorities" standpoint and truly believe that their brand is worth more than visitor trust.

/ uncover your risk

Supporting regulators

As individuals become ever more aware of their rights, more complaints will be made and the workload of the Data Protection Authorities (DPAs) will increase exponentially. Privacy is devalued if it is not policed effectively. The PRA is an automated international policing scale that allows for more accurate targeting of sites. Delivered through our Risk Profiling Engine (RPE), intelligent automation delivers policing prioritisation based on risk calculations and continuous learning.

/ learn about automated policing and enforcement

Whilst it’s not for me to endorse any particular tool or service, I applaud this overall development which is bringing some genuine innovation.

Neelie Kroes,
Vice president of the European Commission innovation.

Privacy Respect Auditor

The P&C Privacy Respect Auditor (PRA) is an international standard that provides independent assessment of a website’s compliance with cookie regulation. The PRA score allows an organisation to focus on improvement, reducing risk and building trust.

What is the Privacy Respect Auditor (PRA) for ?

PRA Score:
GDPR Compliance:

What does this mean?

Your PRA shows your current respect score and level of respect for privacy. It helps you see what needs attention and guides you to actions to improve your score.

Essential cookies

Essential cookies are classified as those that are essential to provide an online service at someone’s request (e.g. to remember what’s in their online basket, or to ensure security in online banking). Essential cookies must be essential to the user and the operation of the site, not what the organisation considers to be essential to them.

Impact on your ‘brand’ reputation

Creating true transparency and control makes the difference when establishing brand trust. Brands that respect privacy by earning consent whilst delivering a positive user experience, will gain competitive advantage and be the ultimate winners in the digital economy.

How a PRA of is calculated

The PRA score is a mathematical calculation which considers the number, categorisation, and impact on privacy for the cookies and Web Storage objects being set on any given website. There is no subjectivity in the calculation, automated intelligence is used to identify cookies that are set ahead of consent being freely given.

Overall position

Below are details of all the storage items found, including the following categories:


Standard web cookies, set either by HTTP headers or by JavaScript code. These can be "session" (generally deleted when the browser is fully closed down) or "persistent" (deleted when the expiry date shown is reached).

Web Storage

Web Storage items (sometimes known as DOM storage or HTML5 storage), set by JavaScript code. These can be "session" (deleted when the individual browser window or tab is closed) or "persistent" (lasting indefinitely).


Databases (known as IndexedDB or the Indexed Database API) stored on the browser by JavaScript code. These last indefinitely.
Domain Total Cookies Web storage Databases
Session Persistent Session Persistent

Is it time to lower your PRA score – reduce risk and ensure trust?

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