Why do 9/10 websites fail to meet cookie regulations?

The complexity involved in preparing for and deploying a CMP is often grossly underestimated. Most deployments are not built on solid foundations. The deployment of a CMP can be time consuming, labour intensive and subject to human error. Too often viewed as a one-time project, with evolving regulation and a constantly changing digital landscape, maintaining compliance is an ongoing challenge.

Understanding the 3 stages

For a CMP project to be successful, there are 3 critical stages, Foundation, Deployment and Ongoing (BAU). Get this right and you’re on the road to delivering and maintaining compliance.

Foundation.

Solid foundations are critical for any project. Understanding your starting position is key, i.e., you must discover the detail of the cookies currently deployed. This informs planning, local remediation and data agreements needed. In addition, the capabilities of CMPs are evolving rapidly, you need to understand the ‘art of the possible’ when specifying the requirements to ensure you can deliver compliance faster and at the lowest possible cost. A full understanding of capabilities will also assist in managing and prioritising the different, sometimes conflicting, requirements across the organisation, i.e., compliance, marketing, digital, IT etc.

/ importance of solid foundations

Deployment.

CMP vendors offer software to display the data entered, they are not in a position to deliver compliance and are unlikely to take responsibility for it. Compliance is the responsibility of the DPO and independent audit, not software vendors, not third-party web agencies, not marketing or local web teams. Websites managed by local teams can result in inconsistent deployment and non-compliance. The costs of monitoring deployment, ensuring process adherence and keeping the project on track can easily escalate. Limited local regulatory understanding coupled with self-sign-off can result in non-compliance from the outset.

/ discover deployment pitfalls

Maintaining compliance.

Maintaining compliance is an ongoing task. Content changes, human limitation and evolving regulation leaves you at the mercy of the last update. Maintaining compliance is continual. Processes need to be clear and documented to effectively handle complaints and manage DPA investigations.

/ learn BAU mistakes