Essential cookies are classified as those that are essential to provide
an online service at someone’s request (e.g. to remember what’s in their
online basket, or to ensure security in online banking). Essential
cookies must be essential to the user and the operation of the site,
not what the organisation considers to be essential to them.
Impact on your ‘brand’ reputation
Creating true transparency and control makes the difference when
establishing brand trust. Brands that respect privacy by earning consent
whilst delivering a positive user experience, will gain competitive
advantage and be the ultimate winners in the digital economy.
How a PRA of is calculated
The PRA score is a mathematical calculation which considers the number,
categorisation, and impact on privacy for the cookies and Web Storage
objects being set on any given website. There is no subjectivity in the
calculation, automated intelligence is used to identify cookies that are
set ahead of consent being freely given.